Elea Foundation's Due Diligence Visit to MazaoHub: A Journey of Impact and Innovation

Introduction

Our recent visit to Ifakara marked a pivotal moment as representatives from Elea Foundation joined us for a due diligence process to gain deeper insights into MazaoHub’s core activities and evaluate our impact on smallholder farmers in rural areas. This visit served not only as a platform to showcase the transparency and readiness of our operations but also as a testament to our ability to meet the expectations of investors and partners seeking impactful ventures. Elea Foundation had the opportunity to witness firsthand how MazaoHub is transforming agriculture through cutting-edge digital solutions and precision farming technologies.

MazaoHub’s vision is clear: to empower farmers with tools, data, and support systems that help them overcome productivity barriers while enhancing their livelihoods. Our approach blends #Tech and #Touch to deliver data-driven agronomy services through AI-powered agronomy solutions, geospatial data systems, and soil sensors. During this visit, representatives from Elea Foundation gained a comprehensive view of how MazaoHub integrates into the broader agricultural ecosystem, delivering tangible value to both farmers and agribusinesses. This due diligence trip highlighted our commitment to transparency, sustainable growth, and measurable impact, demonstrating the real-world effectiveness of our solutions in advancing agricultural development in Tanzania.

Visits to MazaoHub's Farmers Excellence Center (FEC) at Ifakara

During our recent visit to Ifakara, we hosted representatives from Elea Foundation at MazaoHub’s Farmers Excellence Center (FEC), known as "Kliniki za Kilimo." These centers are more than just tech hubs; they are places of trust and collaboration, where farmers receive the personalized support they need. The visit was pivotal in showcasing our work on the ground and giving Elea Foundation an in-depth view of our operations.

The representatives engaged directly with local farmers, listening to their experiences and observing their challenges and successes. This created an atmosphere of open dialogue that underscored MazaoHub’s "Tech and Touch" approach, where technology is complemented by human connection and guidance. The event also included interactive demonstrations of our data-driven agronomy services, allowing Elea Foundation to witness firsthand how precision farming technology enhances productivity and decision-making.

Mkulima Smart Shop: Scaling with Partner Farmer Excellence Centers (FECs)

Scaling with partner Farmer Excellence Centers (FECs) like Mkulima Smart Shop has proven to be a seamless and highly effective process. By adopting MazaoHub’s agritech solutions with enthusiasm, these FECs have become innovation hubs, seamlessly integrating our soil kits and digital platforms into their operations. This allows them to provide precise soil health assessments and leverage real-time data, empowering them to advise farmers on optimal fertilizer use and crop management strategies.

This collaborative effort amplifies their role as trusted advisors, equipped with advanced agritech tools that not only boost farmer yields but also foster long-term, sustainable relationships. By aligning with MazaoHub’s mission to empower farmers, these new partners are rapidly becoming key drivers of agricultural success in rural areas.

Mbilinyi’s Transformation: From Agrovet to Key MazaoHub Partner and Community Leader

We also visited Mr. Mbilinyi, an agrovet who has fully embraced MazaoHub’s Point of Sale (POS) system and Farmer Relationship Module. His journey from a traditional agrovet to a key partner FEC is a testament to MazaoHub’s "Tech and Touch" model. The POS and Farmer Relationship Module have allowed him to streamline his business operations, track farmers' needs, and provide tailored recommendations based on real-time data.

Mbilinyi’s shop has transformed into a resource hub, offering precision soil health assessments and best practices for crop management. His success exemplifies how our solutions not only revolutionize local businesses but also empower individuals to uplift their communities. His recent expansion into a two-room store and another business venture demonstrates the lasting impact of MazaoHub’s support.

Farmer Engagement and Demonstrations

During our visit, we met farmers who have been actively benefiting from MazaoHub's services. They shared heartfelt testimonies about how our support has positively impacted their farming practices. Many spoke about the regular visits they receive from MazaoHub’s agronomists, which provide them with expert guidance on implementing best farming practices. Additionally, the delivery of inputs directly to their farms empowers them to approach farming with increased confidence and efficiency.

For instance, Teresia Kiwango, a tomato farmer, mentioned that the expert advice and accurate soil testing services have helped her make informed decisions about soil nutrition and fertilizer application, ultimately improving her crop health and yields. Similarly, Mr. Mabula Shingano, a watermelon farmer, shared how access to quality inputs and continuous support from our agronomists has transformed his farming operations. Both farmers emphasized the importance of MazaoHub’s soil testing services in understanding and enhancing soil health, further aligning with our goal of promoting regenerative and sustainable farming practices.

Outcome of the Visit

The visit from Elea Foundation was both productive and insightful. Felix and Lisa expressed their gratitude for the opportunity to engage with MazaoHub and gain a deeper understanding of our business model and its impact on Tanzania’s agricultural ecosystem. They were particularly impressed by our holistic approach, combining AI-powered solutions, personalized agronomy support, and precision farming technologies. Their excitement about our work was further strengthened by their interactions with farmers and partners.

Looking ahead, discussions are underway to explore potential areas of collaboration to scale MazaoHub’s impact. Elea Foundation has shown a keen interest in increasing access to financial services for smallholder farmers and expanding our Farmer Excellence Centers (FECs). Their feedback and interest in deeper engagement validate MazaoHub's growth trajectory and the value of our mission.

Conclusion

MazaoHub remains committed to transforming agriculture in Tanzania through innovative and impactful solutions. Visits like the recent one from Elea Foundation strengthen our mission by fostering meaningful connections with stakeholders and showcasing the tangible results of our efforts. The positive feedback received reinforces our dedication to empowering smallholder farmers and driving digital transformation in agriculture.

After the business engagements, we had the pleasure of visiting Mikumi National Park on our way back to Dar es Salaam. It was a delightful experience, where we saw a variety of animals, and our guests were thrilled with the adventure. The warm hospitality extended by the entire MazaoHub team left a lasting impression on our visitors, who felt truly at home with us. We welcome them once again and look forward to more opportunities to host them in the future—MazaoHub is home.

We invite all stakeholders—investors, partners, and collaborators—to join MazaoHub in creating a more sustainable and prosperous agricultural sector. Together, we can empower more farmers, foster inclusive growth, and build a brighter future for Tanzania’s agriculture.

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